Home About BGN From the Editor RSS Feeds Contact BGN Register / Sign Up Donate Advertise News Game reviews Gone Cardboard Previews convention Calendar Clubs & Groups

Advertisements


Dale Yu: A Powerless Non-Shill Manifesto

Well, this week has been an adventure. The remnants of Hurricane Ike made their way thru the Ohio Valley on Sunday, and power has been out here since then. I am typing this quickly at the hospital which is currently running on generators. Clearly, this is a high priority item of life-or-death proportions! In any event, I don’t really have time (or electricity) to give you much this week, but in light of Valerie’s column from this past Sunday and the comments that followed it, I have a few thoughts about it that I couldn’t fit into a comment on that column. 

First and foremost, I have always felt that this weekly column is more of a personal gaming blog. When I first took the job (and kicked out Greg Schloesser), I was asked by then-editor-in-chief Rick Thornquist to simply write about things that interested me. It would be nice if those things were gaming related as this is a boardgaming site, but the real goal at the time was for Boardgame News to continue to have original content on a daily basis. As far as I can tell, it was never the intent to have the weekly columnists provide breaking boardgame news as those articles would be in the “News” section of the site and would usually be written by the editor-in-chief. When Eric took over as the head of BGN, I was invited to continue writing, and there were no recommendations to change my approach to the column. As such, I have continued on writing about the things that interest me.

I’ll just take a quick moment to review my allegiances as it seems to be a concern of many of the readers.

I am a paid developer for Dominion, and I likely will work on other Rio Grande games in the future. Well, let me restate that: I have a contract for my work on Dominion, but as of yet, I have yet to receive anything as the game hasn’t been released yet! I will continue to write about Dominion and those other games as I see fit. I think Dominion is a swell game, and I would have that opinion even if I weren’t a developer. I have always stated at the beginning of my columns concerning the game that I am one of the developers. I think that every reader should be able to take that into consideration. However, I will continue to write about the game (and other games that I work on) as I hope that I am able to bring some level of insight that other writers may not have.

I have been an unpaid playtester/developer/”translator” for Lookout Games in my work on Agricola. I’ve also written a bit about that game over the past twelve months, but it’s also one of my three favorite games currently – and that would be true even if I weren’t working on it. In fact, I’d likely like the game a bit more if I hadn’t developed the new solo game rules as I’m frankly a bit sick of the game right now as I’ve played it almost 200 times!

I have also worked for game company booths at shows from time to time including Rio Grande at Origins and Gen Con this year as well as BeWitched Spiele/2F-Games at Essen. I have also posed as an employee at a few booths from time to time.

I have worked on a number of other games in differing capacities (anywhere from development to playtesting to simply being a sounding board for the designer/publisher). Other examples include: Winds of Plunder, Mayfair’s soon-to-come reworking of Age of Steam, Le Havre, Axis & Allies: D-Day, Rails of Europe, Rails of Mexico, numerous Age of Steam variants by Ted Alspach and J C Lawrence. Being on the “inside” of a few games in the past few years has given me a new and improved perspective of what it takes to make a game successful. It’s also given me a better understanding of how much of this industry is a labor of love and not for much profit.

I am a regular columnist for Boardgame News, but I have yet to be paid a dime for my work nor have I been given the improved dental benefits that I’ve been pushing for since Eric Martin took over as editor-in-chief.  I do, however, get some nice benefits from Eric including press passes to Essen, Gen Con and Origins. I can neither confirm nor deny that these passes improve my overall opinion of Eric though I will continue to write that he is a swell guy in order to keep those press passes coming. Eric, you’re a swell guy!

I do get review games from time to time from publishers, and when I accept those games (if I accept them), it is made clear that I will write my opinions about the game for better or for worse. This stance has caused me to have a couple of review game offers be rescinded, but that’s just life.

I am fortunate enough to be invited to a number of invitational events through the course of the year. Additionally, I am usually able to go to a few national/international trade shows each year. As a result of this travel, I have developed many friendships amongst other gamers, game designers and game company owners/employees.

I’ve also tried to host my own invitational event with varying success. In retrospect, I might not have as many friends in the gaming community as I thought I had a few lines ago.

I will continue to write about their companies and the games that they design/produce as I hope that I am able to bring some level of insight that other writers may not have. Yes, I admit that I am more likely to write about games whose developers I know and companies whose principals I know… But thats also because I’m more likely to be chatting with those folks and thus more likely to have information which is worth passing on in this column.

My brother works for Mattel, and I have been known to get free copies of his games for review. Let me confide in you that there hasn’t been a prouder day in this house than when I got my free copy of the Mary Kate and Ashley New York Minute game.  Well, except for maybe the day when I got the tin copy of Spongebob Squarepants Splash-and-Roll game. That was memorable as well.

I have no financial stake in any boardgame company or website. If I had an extra $50 billion dollars, I might have been interested in picking up Merrill Lynch (or at least maybe trying a leverage move on Funagain). Short of that, I’m likely to never put any money into a boardgaming company as I’ve seen far too many people lose big. There simply isn’t a lot of profit in our hobby… That’s not to say that people aren’t doing well, but those people are the minority for sure. If I want a better return, I think I’d put money in some Fannie Mae securities because, after all, those have backing by the government and they’re guaranteed, right?

I am an admin on BoardGameGeek.com. I have yet to see how this gains me any more additional insider knowledge to add to this column, but I’m just adding that in here for completeness’ sake. And FWIW, I have never been nominated for Geek of the Week, though I have thought about buying the microbadge for it before. As with this column space, I am careful there of the things that I say given the position I hold as well. I’ve also learned to stay very far away from Derk when he walks in the room in his latex catsuit…

But in the end, I’m just a boardgamer like the rest of you. I try to play as many games as I can and I enjoy every minute of it. I have the privilege of writing this column each week to try to share some of my insights, insider information, or complete random thoughts with you. If I go on a gaming trip, I’m likely to write about it. If I talk with some of my game designer friends, I’ll write about their new projects (assuming they’ve given me permission to do so). If I tried to avoid topics/games/companies that I had personal ties to, there wouldn’t be much left here to write about. Of course, it wouldn’t be any worse than some of the other content that you can find on the Internet, but hopefully the columnists here at BGN (including myself) provide you with original and interesting content each day. I certainly think that this column is more of a soapbox than a personal blog or even BGG, but I do want to make it clear that I feel that my weekly column is more personal in nature than true news journalism. I’ll leave the hard-hitting investigative reporting to Eric, thank you very much.

Am I in a special position because of this column and the other reasons listed above? Certainly it could be argued that I am - though I really think that I’m just another gamer like everyone else. That being said, I try to be very cognizant of my position when I write things here and on BGG. While it’s hard to be perfect at this, I hope that I have done a good job thus far of clearly stating when I’m involved in something I’m writing about. Hopefully, by having some understanding of my intent in writing this weekly column as well as the possible connections I may have to my topic will allow you to filter my writing in any way that you see fit. 

And for the record, my three favorite games right now (tied at the top and listed in alphabetical order) are Age of Steam, Agricola, and Dominion.

Until your next appointment,
The Gaming Doctor

(With any luck, I’ll have power back by the time you read this, though some reports say it might be out until Friday!)

Also, as a complete aside, it’s my wife’s birthday today. I know she doesn’t read my column, but at least this way someone out there can remind me to wish her happy birthday!

© 2008 Dale Yu


Posted by Dale Yu on Sep 17, 2008 at 01:00 AM in ColumnistsDale Yu / 1699

Comments:

You must register with BGN in order to comment. Registration is free, but if you appreciate the news, previews, reviews and other material posted on Boardgame News, please consider becoming a member to keep the info flowing to your screen!

How about going shill crazy on Le Havre? I certainly would like to know more about that game. :)

Posted by Scott Pease on Sep 17, 2008 at 01:44 AM | #

Ha. Scott, Dale’s seen the rules but he still hasn’t played it - and even I have only played it by email. (I’m just a flunky)

I’m very happy to answer any questions about how the game works, though. There are a couple of threads about it on BGG already.

Posted by Melissa Rogerson on Sep 17, 2008 at 02:11 AM | #

"Am I in a special position because of this column and the other reasons listed above?”

I don’t think there’s any argument necessary here, the answer is pretty clear.  I don’t know why money has to change hands in order for one to benefit from his position as a columnist here on the BGN.  You get plenty already.  I don’t know your timeline exactly, but isn’t it true that access to publishers and designers as well as to games themselves become easier in part because of your exposure here?  I bet even past contributors (those that do not actively write for BGN any more) still get to enjoy the occasional privileges they’ve picked up during their stint here.

Anyway, I do find it interesting that while Jeff Allers is also a fellow writer and a designer of an upcoming game, but we don’t see him being part of any of this controversy.  In fact, I don’t recall hearing him talking about his own project very much at all, at least not through his status here.

Wish you guys all the best with the release of Dominion.

Posted by Jason Cheng on Sep 17, 2008 at 06:12 AM | #

Having written about games for various web sites for about five or six years, I can attest that writing for BGN is nice as it has the largest boardgame-centric interest of any of the sites for which I’ve written.  I do get the occasional review copy of a game (and writing for BGN has to help that a little I would assume), but also want to point out that most game review copies are of games getting less exposure.  Thus the “hottest” new games which folks (including myself) tend to talk about the most are the games I’m most likely to have gone out and bought myself.  (Thus, you won’t see me talking about import titles, I don’t have the money to pursue imported games.)

As for the whole issue of the week, if I know where someone stands relationally to a product, I don’t care if they write about it or not (although I do find that those who are closest to a product are often the ones who know the most about it and are thus a good source of information.)

By the way, my secret plan of having nothing to do with producing or developing a game is starting to pay off!  No one can accuse me of schilling a game if I don’t make one!  Whee!

Posted by Matt J. Carlson on Sep 17, 2008 at 07:12 AM | #

Hey Dale, what’s the difference between a translator and a “translator”?  The immediate difference that springs to mind is I am married to one of them.

Posted by Fraser McHarg on Sep 17, 2008 at 07:38 AM | #

I don’t know why money has to change hands in order for one to benefit from his position as a columnist here on the BGN.  You get plenty already.  I don’t know your timeline exactly, but isn’t it true that access to publishers and designers as well as to games themselves become easier in part because of your exposure here?  I bet even past contributors (those that do not actively write for BGN any more) still get to enjoy the occasional privileges they’ve picked up during their stint here.

Jason, if you start writing a column here I think you will be sorely disappointed.  If you find any of those privileges be sure to point some in my direction ;-)

Posted by Fraser McHarg on Sep 17, 2008 at 07:46 AM | #

hmm…

It seems that BGN is starting become a PR portal for games companies.

To be honest I’ve stopped reading Dale and Valerie’s columns as I grew tired of the constant talk of ‘Game X - Dominion’ and how brilliant, innovative and life-changing it is. Whilst they are not shilling the game it the true sense of the word it is creating a pre-release hype about the game that seems totally free of any objectivity.

I don’t think I’ve ever seen a review/preview written by a playtester or developer of a game where they haven’t said how great it is. I want to read articles by people with a bit of perspective not with a vested interest.

Even Melissa is getting in on the act now, in her PR piece on Le Harve she states that:
“The good news is: Le Havre delivers.”
and then a few lines later she says
“I’ve played around a quarter of a game by email...”
WHAT! I need at least a couple of plays of a game before I can really make up my mind about a game, but a quarter of a game by email? How on earth can I read anything she’s written as anything other than a sales pitch?

If designers/developers/playtesters want to write an article about the processes involved in the birth of their latest game I for one would be interested in reading it. But could they at least have the dignity to wait until the game is on sale and we’ve had a chance to see it for what it really is and not quite the second coming that the hype said it was going to be.

- Garry

Posted by Garry on Sep 17, 2008 at 08:00 AM | #

I enjoy reading about new developments in gaming and honest reviews/reactions about what is out/coming down the pike - IMO, If you are part of the development of a game, so be it. As long as you are honest with readers, as a gamer first.

Otherwise, as I read the slew of recent articles about Shilling, ...WHY DO PEOPLE REALLY CARE?

With so many factors going into the decision making behind choosing a game to add to the personal library (cost/reviews/box appeal/theme/components/mechanics), can anyone really think that one article (or several) about a game by a writer who may be involved on some level, could fully sway a gamer to purchase something?

Do we not pride ourselves as gamers in being able to make strategic and well thought out decisions in the games we play? Why would that be any different when we choose to get excited about and/or purchase a new title?

And doesn’t a developer, who are gamers themselves, have a right to be excited about something they are close to? and as Dale said...played 200 times - I know I certainly have not played Agricola that many times..I think it would be hard to be excited about a game after that many plays..much less desire to write bout it!

Posted by tom moughan on Sep 17, 2008 at 08:10 AM | #

Since I’ve been friends with Dale for a lot longer than he’s been writing for BGN, I can say with certainty that, at least for Dale, you have it backwards, Jason.  He has been a “D-list” celebrity in the gaming community for a long time.  (I’m just sad that the pictures of him riding into a game con on an inflatable penis were lost from the web when Game Wire went away.) I would argue that Dale was asked to write a column for Boardgamenews *beacause* of his connections, not that the column created those connections.

Posted by Valerie Putman on Sep 17, 2008 at 08:11 AM | #

Dale,

I am going to write as a reader.  And I think I’ll borrow Larry Levy’s “loose cannon” mantra for just a moment.

I think there are big difference in the way you present information in your articles versus the way Valerie does.  Your articles sometimes have that “rub it in” feeling to them… as in “I know about this game and you don’t” or “I know about this game but ain’t gonna tell you.” mentality.  Personally, I don’t care about that end result… but I can see how that style may be grating to readers at times.

To the readers:

That being said, I sharply disagree with anyone who says that Dale should not be able to write about his Dominion experiences. I think as writers at BGN, the responsibility is to be better than just a personal blog talking about whatever.  But if Dominion is what interests Dale, then he has every right to talk about it as a columnist.

And Dale is especially right about this point: Rick Thornquist asked all writers at BGN to write simply about things that interested them. Those articles didn’t have to be game related but the goal at was simply to have original content on a daily basis.

Dale is a BGN *columnist*, therefore by definition, he should have much more latitude to write than someone who is a *reporter*, per say.  However, BGN has become a news standard of sorts for the many in the boardgaming community.  It is regarded by many has THE bonafide news website about boardgames.

As such, it has gained a certain amount of prestige where the substance of what BGN stands for now somewhat overrides even Rick Thornquist’s original vision for it.  In the end, it is the readers that define what BGN is.

Because of this, the BGN columnists have the additional responsibility, in my opinion, to behave as more responsible journalistic members (they do get press passes after all!) and make sure that they disclose properly, anything that could compromise the BGN integrity as a whole.  Because of what BGN has become, the writers have to treat this much more carefully than a personal blog where anything goes.  There is always a larger responsibility to the whole.

That being said, I think Dale has discharged this duty properly. 

I think it becomes very narrow for the readers to start questioning what the writers at BGN should write about.  As long as proper disclosure has taken place, the writers should be free to write about *any* topic which interests them ... including games they have worked on… or are even being paid to work on. 

However, the readers time is valuable too, and they deservedly expect proper disclosure.

Posted by Ryan B. on Sep 17, 2008 at 08:32 AM | #

Don’t worry Dale, I’ll still play games with you at Buckeye Game Fest, regardless of what your friends say. It hasn’t stopped me before.

Um, you did send the check, right?:-)

Posted by Peter Stein on Sep 17, 2008 at 10:31 AM | #

Hey Dale,

I look forward to your column each week (as well as the other regular columnist’s columns too).

Don’t worry too much about what I assume is a vocal minority.  Keep up the good work.

- Some random game enthusiast.

Posted by Mike Shaver on Sep 17, 2008 at 10:50 AM | #

"I would argue that Dale was asked to write a column for Boardgamenews *beacause* of his connections, not that the column created those connections.”

Thank you for clarifying that Valerie, and it is precisely the reason why I stated that I don’t know about Dale’s “timeline” (as in his involvement with the industry in relation to him being a columnist here).  Regardless though, I don’t think you can totally refute the possibility that writing for BGN didn’t open more doors and provide more opportunities.

“If you find any of those privileges be sure to point some in my direction ;-)”

Well Fraser, maybe location is the big hurdle in your case?  But even podcasters like Tom Vasel have access to things normal board gamers don’t get to enjoy, and he’s also on the other side of the world.  I think you just need to do a bit more self-promotion :P

Posted by Jason Cheng on Sep 17, 2008 at 12:10 PM | #

Oh, I guess I never made it clear in my responses, but personally I don’t think Valerie or Dale have spoken “too much” about Dominion.  If I don’t want to read more about it, I simply won’t open the column/article, it’s easy as that.  I only replied because I don’t necessarily agree with their responses thus far to these accusations.  Anyway, as I’ve said before, wish you guys nothing but the best, and keep up the good work.

Posted by Jason Cheng on Sep 17, 2008 at 12:16 PM | #

I think the columnists are well aware of their click-through rate for each article they write. If people were really sick hearing about Dominion, the columnists would see readership drop before anyone else, and I’m sure they’d adjust accordingly.

There definitely is appearing some pre-order fatigue in the community since Agricola’s release. That game was demoed at bgg.con last October 2007 and it took until September 2008 to actually get it to the US. The sentiment I keep hearing is, “Great, I just waited almost a year for Agricola, I don’t want to hear about any another game I won’t even see for another friggin year.”

Posted by Stanley Bourgeois on Sep 17, 2008 at 12:26 PM | #

Based on the 8 trillion pages of comments on Valerie’s article, the two of you must be doing SOMETHING right!  Why else would people bother to keep chiming in, if they can’t stand your work?  Each of you states, upfront, that you are involved in the design of the game.  That should be enough for people to filter your comments accordingly, and make their own judgements about their veracity.  Too many people apparently don’t want to use their brain while reading or listening to a news source, how else does Fix News/Fox Noise stay on the air?  Not a day goes by that my jaw doesn’t drop at the things they try to get away with, but that’s cause I was taught early on “don’t believe everything you read or hear.” Seems like a lot of hullabaloo about nothing.

As someone who played a prototype version of the game at Origins, I thought the game had some promise, but the stripped down version we played with would not lead me to say it’s the greatest thing since sliced bread either.  I’m interested in seeing the final product, and as usual, I get to try most of that stuff at BGG.con before I buy anyways.  Sometimes I read reviews from like minded gamers, and buy accordingly, but people should make sure that their opinions match across a broad spectrum, not just a handful of games, or you may end up with something you hate.  Of the contributors here, I generally have the same taste in games as Ted Alspach, except for cardgames.  So if he recommends a train-related game or abstract on BGG, chances are I’ll buy it on release.  Valerie and Dale probably have that affect on some gamers as well, but their work on Dominion is unlikely to affect the gamers who share their gaming interests in a negative fashion, they probably would buy sight unseen anyways.

Posted by Sean Brown on Sep 17, 2008 at 01:43 PM | #

I have tried to resist this thread or the comments in response to Valerie’s column, but I can’t stand it any longer.

I will start by stating that I have no problems with Valerie, Dale or Melissa. Their columns have allowed us to have insight into upcoming titles that we would not have had this early, and from perspectives that we wouldn’t normally see. The profiles typically are from the designer and/or publisher, and it’s interesting (to me, at least) to see what developers and/or translators do to help get games to us.

While the word “shill” may have two definitions, I think that most people only think of one - the person who hides their affiliation with the product/company/organization that they are boosting. Valerie, Dale and Melissa have been very open about their affiliations with their respective products and companies. Is there anyone out there who is *not* thinking of this definition? Yeah, I thought not…

The issue I have is with the mean-spirited and ill-informed comments I have been seeing here. The acrimony on BGG nearly drove me away from that site - now days, I tend to read a lot less than I used to. I would hate to think that this would also happen here. Even when there is a difference of opinions, I think that we can post in a civil and well-reasoned tone.

Posted by David Reed on Sep 17, 2008 at 02:43 PM | #

Dale: I hope that we will see this list of disclaimers at the top of every one of your columns from now on.  I’ll find it useful, I’m sure.

Eric: If I wasn’t already a member, I’d become one to show support for the site and its columnists.  Keep it up, folks, I think you’re all doing a great job as-is.

Posted by Joe Casadonte on Sep 17, 2008 at 09:19 PM | #

If disclaimers explaining paid relationships are at the top of the column, I don’t see how it is a problem.  And I really doubt that much money is changing hands, given the nature of the industry.

Posted by Mark Crane on Sep 18, 2008 at 08:11 AM | #

REALLY LATE to this issue -

After reading a few reviews and articles, I think most people get a good idea of tastes as well as how “kind” a journalist is in their reviewing. Heck, I can tell Dale goes more serious in his tastes just by his current three favorites.

Dale always tells when he is attached to a project in some way, so I have no worries about that sort of thing. He is allowed to write about what he wants, so he does… if he focuses a bit much on a game to some perspectives, it probably means he is enjoying the game a bit and playing it a bunch. For those of like minds, sometimes this is a great thing.... I still have a copy of his Agricola write-up so I can revisit it when I get my copy.

I think there are enough journalists to get a variety of opinions… especially with the recent addition. There are other sites as well to cover other things.

I personally wouldn’t mind seeing more reviews of games for younger people - I have nephews roughly the same age as Dale’s boys. Then again, I wouldn’t mind seeing greater variety in American games for kids period.

Thanks for the good work Dale.

And my nephews are without power still due to Ike here in Springfield, Ohio as well and will likely continue to be without power… they had an individual line to the house go down and that will be low on the precedence chain for a while it seems.

Posted by William Baldwin on Sep 20, 2008 at 02:58 AM | #

No matter how you try to justify it, at a minimum what you (and Valerie and Melissa, etc.) are doing is a conflict of interest.  You’re a columnist, and you’re pushing a game you’re involved in developing, so what you’re doing equates to advertising for free.  I expect better of BGN.  If this type of “reporting” continues, I know I won’t be contributing next year.

Posted by Diane Close on Sep 20, 2008 at 01:25 PM | #

Again, as long as you say “I’m getting paid to make this game, now let me tell you why it is great” at the front, then that’s fine.  On the other hand, the site will start feeling like it is packed with press releases.  On the third hand, I really like Dominion and sought it out at a con because of Valerie’s writing.  And I’m glad I did.

Posted by Mark Crane on Sep 20, 2008 at 03:37 PM | #

Very well put.

Posted by Teresa Russell on Sep 20, 2008 at 04:48 PM | #

< Back Home

Advertisements