Dale Yu: What Is Love?
Oh baby, don’t hurt me, don’t hurt me for the cheesy title of my column. And don’t go off bobbing your heads like you’re at the Roxbury…
One of the trends that I’ve noticed in the past few years – but mostly in the past few months – is how quickly the gaming folk can turn on to a game and place it on a pedestal. Within weeks, cults of fanboys (and fangirls) emerge on the ‘Net proclaiming the virtues of the next best thing.
I think there are at least two games from the most recent Spiel which have achieved this status: Race for the Galaxy and Agricola. I would also contend that Through the Ages achieved a similar status from 2006, and Caylus would be a borderline choice from 2005. However, I don’t remember many more examples previous to that except maybe Puerto Rico – and to be honest, I really don’t remember how quickly the Puerto Rico hype machine went into action.
What is the reason for this sudden lovefest with new games? Is it that the games are just better now than they were before? Is it a result of the Internet and the all-encompassing coverage of gaming? These new games quickly have multiple positive reviews and gushing articles/columns all over the internet. It seems that this adulation is fueled in part by the massive amount of hype that surrounds the Spiel fair. Though the number of columnists and interested observers in attendance at the Spiel increases each year, the majority of the gaming world can only experience it vicariously through the reports on the Internet. Therefore, once a critical number of good reviews come across the ‘Net, the hype about a game seems to take on a life of its own! People start clamoring for the chance to get their own copy and to try the “next best thing.”
Consider the meteroric rise of Through the Ages in 2006. Prior to Essen, not much was known about a little Czech company which was producing three new games for the fair. There was not much information available about the game; the initial Essen preview included a very brief blurb on the game and the caveat that only 500 English copies would be available. I, like many other gamers, went ahead and ordered the game sight unseen, hoping to strike gold. As it turns out, the initial reviews were a hit and word quickly spread (both in Essen and across the Internet). The buzz around the fair was quite high, and the game quickly sold out. It became a “must-have” game overnight despite the fact that a very limited percentage of the gaming world had even seen the game, and many fewer had ever actually played it! A wonderful review (and repeated weekly mentions here on BGN) by Larry Levy cemented the game in its lofty place. The game currently resides in the BoardGameGeek Top 10 - which isn’t bad for a game that had almost no advance press and only 500 copies in its initial press run. Since its arrival on the scene, an second English version was quickly announced and has recently come out by FRED. Another game which had a similar story at that fair, but quickly dropped out of the limelight was Khronos. While Khronos also had an English reprint, it doesn’t seem to have the same fervor from its fans…
While the ascent of Through the Ages is quite amazing, I feel that it pales in comparison to the twin shooting stars from 2007: Agricola and Race for the Galaxy. Interestingly enough, the timelines of the two games are a bit off-set despite their concurrent releases at Spiel 07. Agricola seemed to have the upper hand in hype and publicity at the time of the Fair, but in the past month or so, Race for the Galaxy has moved to the forefront of the gaming collective consciousness (at least IMHO).
Agricola was the darling of the Spiel 07 fair. It was another limited release – with only 900 copies available initially. Most of the comments coming from Essen were positive, and quickly there was much speculation about the game and how good it would turn out to be. Unfortunately, due to the limited number of games available as well as the slow transit time to get the games from Europe, many people who wanted to try the game didn’t get a chance. Furthermore, the game was quite language intensive, and the game was available only in German! Despite the overall scarcity of the game (or perhaps because of the scarcity), interest in the game skyrocketed. Discussion of the game as well as a possible English edition was rampant – I think that there was a time when Agricola was mentioned in a BGN column for 11 out of 14 days! (And yes, I’ll admit to likely contributing to at least three of those days….) The game is getting a second run, and pre-orders for the game have done quite well in the multiple languages that are being offered (German, English, Polish, Spanish, and I think French). Some of the things done by fans of the game are frankly awe-inspiring. David Fair made an entire set of English paste-ups for all 360 cards – within two weeks of the game’s release! There are also versions done by fans in Polish, Spanish and Italian. Additionally, Frank Straus has shown his excellent skill with FIMO and has casted a full 3-D set of playing pieces for Agricola.
Race for the Galaxy seems to have now replaced Agricola on the love-meter. The amount of play that this game is getting is crazy! Looking at the stats on BoardGameGeek, in addition to some of my other email correspondence, there are at least four people who have played the game over 200 times and at least twelve people who have played more than 100! That statistic is even more amazing when you realize that the game has only been out since late October – how many other games could have a playrate of more than once per day? Some of the strategy guides that have been created by fans are frankly amazing in their detail and analysis. The card-by-card analysis by Joe Huber as well as the overall strategy guide by Alex Rockwell are only two examples of the extremely detailed work done by lovers of RFTG. I have also seen a few people (like my good friend Stephanie) who have made custom cases for RFTG to keep in her purse so that she can play a game whenever she finds enough time and opponents! I know of at least three people who have had to order a second copy of the game as the cards from their original set have already started to wear out from overuse – in the first four months! To further the love-fest, at least one expansion (and possibly more) will be available in the near future.
So there are three examples from the past two years. Only time will tell if this trend will continue. Is it just a result of the Internet’s affect on the behavior of the gaming herd? Or have we just been blessed to have three great releases in a short time span? Have I missed other games which have achieved such high status in a short period of time? I’ve already got my ear to the ground so that I don’t miss the next best thing at Spiel 08!
Until your next appointment,
The Gaming Doctor
Comments:
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Agricola’s just in hiatus, waiting for the EN release ;) And you forgot Korean and Czech, for the second edition anyway. Posted by Melissa Rogerson on Mar 19, 2008 at 01:50 AM | #
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Now I have that song stuck in my head. Thanks a lot Dale, thanks a lot! Posted by Jason Cheng on Mar 19, 2008 at 05:24 AM | #
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And you forgot Dutch, too.
Posted by Hanno Girke on Mar 19, 2008 at 06:15 AM | #
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Hanno - use this space for Easter eggs?
Dale Posted by Dale Yu on Mar 19, 2008 at 06:21 AM | #
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I think it is important to also point out the foundation work that Melissa Rogerson did to translate all the cards so David could do his amazing paste-ups. Two people living half-a-world apart really did a great job bringing Agricola to the English speaking gamers pending Z-man’s release. Posted by Tom McCorry on Mar 19, 2008 at 08:44 AM | #
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Of the three, I’ve played the computer solo version of Agricola and it looks interesting, I’m thinking I will enjoy multiplayer quite a bit but it will be far different than the flash game I’ve played solo. Race for the Galaxy is a very nice game but its card basis is slightly deceiving… it really is a gamer’s game and not a very non-gamer friendly game. I’ve played it with some new-ish gamers and it tends to overwhelm them. More experienced gamers do enjoy it, though. I missed out on the first English printing of Through the Ages (I pretty much don’t play anything that’s only released overseas, so the Essen release doesn’t count in my book) but plan to finally check it out when it gets reprinted later this year (hopefully). I’m still hoping I enjoy it as it does look like it has many elements I like. Posted by Matt J. Carlson on Mar 19, 2008 at 08:54 AM | #
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There is a Brass lovefest occuring at CABS. One group played the game three times in a row. But no matter what the game, I would agree that people are starting to appreciate more replay value in their games instead of jumping immediately to the next new thing. Posted by Valerie Putman on Mar 19, 2008 at 09:17 AM | #
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In between Puerto Rico and Caylus were Attika and St. Petersburg, although I think the latter got off to a somewhat slow start after a not-quite-gushing reception at the Gathering. And before Puerto Rico were Princes of Florence and Euphrat & Tigris. And, before that, Settlers of Catan initiated the general hype for German games in the mid-90s. Posted by Doug Orleans on Mar 19, 2008 at 10:44 AM | #
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Yeah, I was totally devoted to Agricola, but my heart was stolen by Race for the Galaxy! I fit all categories: 100+ plays, carry it with me in my compact case, bought a second copy because my first is worn out… I sleeved my second copy. I can’t wait for the expansion! I also love Through the Ages. I’ve only managed to play it 4 times since the reprint came out. Hoping to play that one more… But it’ll never be Agricola or RftG for me. Posted by Stephanie on Mar 19, 2008 at 11:17 AM | #
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A lot of this stuff is a bit of a tempest in a teapot. We’re a niche hobby, but even a lot of this hype doesn’t have much impact beyond the hardest core of the hard-core. Through the Ages has only 600-ish ratings on BGG in the year and a half it’s been in circulation, Agricola only 1000 in about 6 months. Neither of those numbers are very large. I know only a very small number people who play those games at all, although those who do love them (I should say, I am looking forward to getting my copy of Agricola, but I can wait). Race for the Galaxy seems a more credible hit with 2000 ratings, although it’s had broad release, a much lower price point, and hasn’t really had the same level of hype. Another game worth mentioning on this count is Pandemic. It’s been stuck at #1 on of the BGG Hotlist ever since its release, ahead of Agricola and Through the Ages, despite Through the Ages’ recent re-release. In only a few weeks it’s amassed more ratings than Through the Ages and is closing in on Agricola. The first print run is sold through already. All without the benefit of a glowing review from any established (whatever that means) reviewer or any convention buzz. Posted by Chris Farrell on Mar 19, 2008 at 12:21 PM | #
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Chris- I agree with you that Pandemic may also achieve this cult-following status. Of note, in my other gaming related job as BGG admin, I did just recently approve a variant map which has only the USA used. It looks interesting, though I haven’t had a chance to try it yet. The other thing to always think about when counting ratings/reviews is that not every gamer uses Boardgamegeek (I’m assuming that’s where you have gotten your stats from), and that you always need to consider that when trying to make any generalizations about those numbers. Dale Posted by Dale Yu on Mar 19, 2008 at 02:47 PM | #
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Dale - I agree that not every gamer uses BGG, but just looking at the rating numbers vs. the known numbers that were actually printed, you can guesstimate that a pretty high percentage of everyone who has played Through the Ages or Agricola has rated it - maybe 20-25% (compare to Settlers, which we know has sold millions of copies but has only ~10000 ratings). I would guess those games have a significantly higher percentage of players to raters than Race for the Galaxy or Pandemic, but Race still has far more ratings, and therefore quite a lot more people actually playing it. That’s actually part of my point about how these much-hyped games that get a lot of ink here and on BGG are kind of a tempest in a teapot. They make a big stir amongst the hard-core, but from where I stand their reach is rather limited. Part of this is limited availability, of course, but part of it is just the nature of the games. Posted by Chris Farrell on Mar 19, 2008 at 03:35 PM | #
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Dale, I think this phenomenon is even more common than you indicate. Other recent games that have shot up the charts thanks to early buzz include Twilight Struggle, Age of Empires, and 1960. I would definitely include Caylus in that group. To a lesser extent, you could also cite C&C: Ancients, War of the Ring, and Battlelore. I’m not sure if this is just a coincidental series of incidents or the start of a true trend. I do think the greater focus on new games (thanks in large part to the groundbreaking work of Rick Thornquist and the continued efforts of the BGN folks) provides the conditions that can let this happen. In almost all of the cases, there were some early glowing previews of these games, often well before they were released, which helped feed the fire. The ease and speed with which gamers can obtain things from Europe also helps this phenomenon, as does the Geek and its rating system. None of these mean there *has* to be shooting stars like we’ve seen, so it will be interesting to see if this trend continues or if it’s just the result of a group of extraordinary games. By the way, the “hype” can be a burden as well as a blessing. As you mention, it didn’t help Khronos and it undoubtedly hurt Tempus, which got ecstatic, but misleading previews. Recovering from overly high expectations can be a difficult thing. Posted by Larry Levy on Mar 19, 2008 at 04:45 PM | #
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Chris, it’s true that one needs to be careful about interpreting the ratings of some of these overnight wonders. But each gamer also needs to consider the universe of gamers he or she lives in. In my case, that universe consists of mostly people who enjoy heavy games and are routinely exposed to the newest releases. Yes, Through the Ages may only have 700 ratings on the Geek, but I would say of the gamers I interact with (which, when you include electronic conversation, is a fairly large group), the majority have played the game and most of them love it. The same is true for the other games Dale talks about. Sure, many more people have played Settlers or Ticket to Ride, but I’m not as likely to sit down and play a game with that group. The gaming circles I frequent, both at home and at cons, are filled with people who are raving about Agricola, Race, and TtA. So this is very pertinent to me and I have to believe that I’m not that different from most readers of BGN. It may be a niche within a niche, but it’s OUR niche within a niche and these sky-high ratings are not just a statistical anomaly. Posted by Larry Levy on Mar 19, 2008 at 05:01 PM | #
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I think Dale and Chris are both right. When the audience is narrowed to a niche gaming market, Dale’s analysis is quite correct. But Chris’s points hold more true, in my opinion, when we start going outside that parameter and start looking at the market for boardgames in a larger sense. The “hype” Dale speaks of in that case is then naturally put into perspective. I also think that Chris is on very solid ground for making generalizations about the numbers using Boardgamegeek.com data. In terms of traffic generated, BGG is the hands down winner in that regard, completely eclipsing many other boardgame websites. I think Chris is in a very strong position counting that data to make his case.
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And Larry’s points about the phenomenon being even more common than indicated in the article are spot on too. He cites excellent examples. But again...to date only “Ticket to Ride” shines as the one example of meaningful “hype” where people outside of the gaming community have commonly heard of that as a boardgame. Hype within the microcosm of that which is within the hobby is a different story however. In those terms, Dale is right to focus on these two games (Agricola & Race for the Galaxy) as being gaming touchpoints for 2008. Posted by Ryan Bretsch on Mar 19, 2008 at 09:26 PM | #
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Origins 2006. I’m standing at the GMT booth talking to Andy Lewis as the dealer room opens on Thursday AM. Within seconds there’s a line fo 10 people at the Clash of Arms/ Tilsit booth. I ask Andy “What’s that for?” Andy tells me there’s some new Martin Wallace game that they got one box of. It’s supposed to be Civ lite. Now the pessimist in me rolls his eyes when I hear “Civ lite”. But hey, there’s a line, the line is thinning out, it’s Martin Wallace and it’s early in the convention and I have $$$$ to burn. So I get a copy and bring it back to the Board Room. And that’s when I find out I have one of the 24 copies of THE GREATEST GAME EVER MADE!!!! People would come up to the game library and breathlessly ask, “You don’t have Tempus, do you?” Um, actually I have a personal copy you can borrow if you promise not mess it up. “Oh, thank you, thank you, thank you.” Like I was giving them a pot of gold. I think is OK. It’s kind of a shame it got hyped into being something it’s not. BTW the last CABS meeting I was at, I got to play Agricola and Through the Ages with Valerie (who gave us a personal teaching session for the latter). So how cool and hip am I now? :-) Posted by Peter Stein on Mar 20, 2008 at 09:33 AM | #
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