Fantasy Flight Starts Retailer-Based Preorder System for StarCraft

Fantasy Flight Games is launching an organized system for game pre-orders and promotional items, with StarCraft: The Board Game being the test title.

Here’s how the system should work: Someone who is interested in preordering StarCraft—which is due out by the end of October—will complete a special webpage on the Fantasy Flight website. As part of the preorder process, the customer will choose a brick-and-mortar store where he wants to pick up the game. The store will receive the customer’s information, verify his interest in the game, arrange prepayment (if required), then contact the customer once the game arrives. Fantasy Flight will send special promotional items to the participating stores for distribution to the preorder customers at the time they pick up their game.

For now, this promotion is available only at brick-and-mortar retailers in the U.S. and Canada. If you’ve already preordered StarCraft, ask the retailer to visit the Fantasy Flight website to sign up for this promotional program because if FFG doesn’t know about your preorder, you won’t get the special goodies.

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