Heroscape Moves from MB to WotC

Wizards of the Coast has announced that the Heroscape line will move from Milton Bradley to WotC as of April 1, 2008. (Both companies are owned by Hasbro.)

The first Heroscape item to appear from Wizards will be the Defenders of Kinsland, a 19-figure set with heroes, elves, militia and Marro Grok Riders due out in June 2008. Additional sets are scheduled for 2008, although no details have been released.

In good news for game store owners, ICv2 is reporting that Heroscape items will now ship to hobby and mass-market accounts at the same time.



Posted by W. Eric Martin on Jan 23, 2008 at 11:30 AM in Game NewsThe Industry at Large / 1039

Comments:

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Hmm, I wonder if this will let the original designers (Rob Daviau, Craig Van Ness, and Stephen Baker) continue to work on the expansions.  AFAIK, MB and WotC are headquartered in different parts of the U.S.

Posted by Larry Levy on Jan 23, 2008 at 01:36 PM | #

Larry I think it was said yesterday on the geek and heroscapers and Rob and Craig would not really be working on it going forward.

Posted by Lee Fisher on Jan 23, 2008 at 02:24 PM | #

The Heroscapers site is all over this one:

http://www.heroscapers.com/community/viewtopic.php?t=18398

Looks like development will mostly change hands to WOTC in Seattle instead of the Mass-based Hasbro crew we know.

The worst part is no jungle expansion soon.

Posted by Frank Branham on Jan 23, 2008 at 02:43 PM | #

To clarify what we’ve seen so far (as I understand it): Milton Bradly isn’t a company, but an imprint owned and developed by Hasbro located on the East coast (this is why Rob and Craig could design both MB and PB games). WotC on the other hand is a separate company owned by Hasbro—and run rather independently from their parent company (as Larry pointed out) on the other coast. Habro/MB/PB aims at the ToysRUs lines.  WotC aims at the comic/game shop lines. Wotc picks up lines (or Imprints) dropped by Hasbro if they feel it will work in the hobby niche (which means both a lower acceptable net profit and a different product focus.)

Posted by Ray Petersen on Jan 23, 2008 at 02:53 PM | #

Ray has it pretty much spot on.  This is the same thing that Hasbro did with the Avalon Hill line.  Someone in a suit decided that it was a waste of time for the main company to continue to do it, so they shipped it out west to Renton.

Posted by john TODD jensen on Jan 23, 2008 at 10:54 PM | #

Considering what WotC has done (or rather hasn’t done) with the Avalon Hill brand since they got it from Hasbro, I really don’t see this a good sign for Heroscape.

Posted by Matt Fullenwider on Jan 24, 2008 at 01:14 AM | #

I don’t think Hasbro assigns or ‘ships out’ anything to WotC (they are separate companies with the same owning body).  More like Hasbro puts it in the unused pile and WotC decides to pick it up as they think they can make it work.

Posted by Ray Petersen on Jan 24, 2008 at 11:01 AM | #

Yeah, Ray, I think you’re right about that.  It just seems like they’re sending all the “weird” stuff west :)

Posted by john TODD jensen on Jan 24, 2008 at 11:34 AM | #



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