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Mary Dimercurio Prasad: Ludo Fact Tour – How Games Are Made

Have you ever wondered how board games are produced? This article will give you a glimpse into the making of many popular board games, including the products of Rio Grande Games, Kosmos, Abacusspiele, HUCH & friends, and Amigo Spiele.

After attending the Spiel game convention in October 2008, my husband Snoozefest (a.k.a. Ravindra Prasad) and I stayed in Germany to travel around. A friend of ours, Tom Hilgert, kindly arranged for us go on a tour of Ludo Fact GmbH and Ludo Packt GmbH, those being, respectively, a game production company and a logistics firm that manages the inventory and shipping of games. The tour took place on November 7, 2008, and our tour guide, Gertrud Geiger, sales leader at Ludo Fact, did a fantastic job of explaining how the factory works.

Facts, Facts and More Facts

Ludo Fact is located in Jettingen-Scheppach about 25 miles from Augsburg, a city you may recall seeing on the gameboard of Thurn and Taxis – a game which was likely made at Ludo Fact. Owner and President Mr. Horst Walz started the company in 1995, taking the name from Latin: Ludo from “ludere” (play) and Fact from “facere” (make). Mr. Walz wanted the name to reflect his main business, the production of game boxes and playing material.

Assembly line, boxing up the game inserts and pieces

Today Ludo Fact can produce 2,500 game boxes per hour, per assembly line, with some variability depending on the number of components in the games. This production rate results in an average of 40-50,000 units per day, and over the course of a year, the company produces somewhere in the neighborhood of 10 million games and puzzles. Its busiest season is from August to February when employees often work six days a week.

The company employs about 170 staff members, with 30 or so in the offices (sales, purchasing, planning, etc.) and around 140 in production. Those numbers may fluctuate depending on the season. Currently, approximately 100 publishers from roughly 20 countries put their trust in Ludo Fact, and Ludo Fact plans to increase these numbers in 2009. (Whew! I was running out of ways to say “approximately.")

Fun Fact: When a game wins the Spiel des Jahres (the German “Game of the Year” award), the publisher must be able to quickly produce hundreds of thousands of games. Ludo Fact has been able to meet these requirements to the satisfaction of its clients.

Ludo Fact is a full-service company, producing game boxes, gameboards, puzzles, and die-cut punchboards, in addition to purchasing game components (e.g., wooden cubes, pawns, cards) from all over the world to be included in games as needed by its clients. This gives customers “one-stop” shopping convenience and the ease of one point of contact for everything from determining prices to nailing down a delivery schedule.

Once the games or puzzles have been boxed up, they are handed over to Ludo Packt, a logistics company established in 2000. The Ludo Packt warehouse can store as many as 15,000 pallets and fills about 20 trucks a day. During its peak season, the company ships at least two containers a week just to the USA; a 40 ft. (12.19 m.) container can hold about 26 pallets (6.56 ft. high/2 m.), or if filled only with game boxes (i.e. with no wooden pallets), about 40 pallets. (More on pallets later in the article.)

Ludo Packt offers clients state-of-the-art web access from which they may generate dispatch orders, as well as view their stock availability and dispatch information. The company also provides special services such as supplying shop-floor ready displays directly to the client’s retail customers or adding promotional material, display holders, and other items to their shipments for trade fairs.

Fun Fact: Rio Grande Games alone ships 30-35 containers a year with about 40 pallets in each container.

The Process

Ludo Fact receives printed paper and cardboard from outside sources. These are fed into machines specifically made for gluing and will eventually become box tops, box bottoms, game boards, puzzles, or game pieces.

Stacks of cardboard and printed papers await gluing

After the cardboard has been glued, large customized dies are used to cut it into game or puzzle pieces.

Dies for cutting cardboard pieces



Close-up of the die used for cutting Elfengold

Some of the boards will be partially or fully punched out in order to fit into game boxes. Below you can see Ubongo boards as they come off the die-cutting machine. Of course the game boxes are not that big!

Stacks of Ubongo boards off the die-cutting machine

Different machines are used for making boxes, depending on their size. I included a shot of the small game box production machine with some of the cases of papers in the background. The machines for making box tops and bottoms do both the gluing and assembling so that a full box top or bottom comes out of the machine.

Small box production machine; can you spot Bohnanza, No Thanks, Rage, Hornochsen (Take 5), and Hick Hack in Gackelwack (Pick Picknic)?

Empty boxes are stacked until they can be assembled with game pieces, inserts, and rules. Note the workers assembling a game in the photo near the beginning of the article.

Empty boxes of Zicke Zacke Hühnerkacke (Chicken Cha Cha Cha), Giants, Metro and other games

Once the games have been put together, and the lids put on, they are shrink-wrapped. Here is the same game from the assembly line going into shrink. Can anyone identify the game?

Into the shrink-wrap machine!

Next the games are stacked and placed into corrugated cardboard boxes. Here’s that same mystery game…

Placing games into the corrugated cardboard boxes

The corrugated boxes are in turn stacked on a pallet (the wooden base) and put into another machine that wraps them for shipping. Pallets vary in size from about 4.27 to 6.56 feet (1.3 to 2 meters) for the UK and U.S.

Pallets of boxes, ready to go out

Some pallets are loaded onto trucks while others are put into temporary storage racks. Note the worker in the truck, near the bottom right of the photo – this will give you an idea of just how tall those racks are!

Pallets in temporary storage, waiting to be shipped

Ludo Packt will ship all sizes of boxes, even single games. You can see some of the smaller items in storage at the bottom of the racks in this next photo.

Rows of boxes and pallets in storage. Can I just have one box? As a souvenir??


I want to thank Tom Hilgert for arranging the tour, Gertrud Geiger for being our tour guide and for providing most of the information in this article, and Jay Tummelson for providing some additional information when my memory failed me!

My husband, Ravindra Prasad, and our friend Tom Hilgert outside Ludo Fact, empty-handed...



Posted by W. Eric Martin on Feb 11, 2009 at 04:00 AM in Special FeaturesArticles / 4780

Comments:

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The mystery game from the pictures “Into the shrink-wrap machine!” and “Placing games into the corrugated cardboard boxes” is Queen Games “Der Palast von Alhambra - Sonder-Edition Münster”. This is a special edition for the city Münster and can be bought since last year’s Christmas season.

Same game as “Der Palast von Alhambra”, but with pictures of buildings from the city.

Henning

Posted by Henning Kröpke on Feb 11, 2009 at 04:32 AM | #

Speaking as somebody who works in Logistics (the walk to my office is almost identical to the picture subtitled “Palettes in temporary storage, waiting to be shipped") it certainly seems to be a nice, neat operation.

Wouldn’t I just love to be putting my skills to use for a company like that.

Only one small nit-pick. Pallettes are things artists use to mix paint. The wooden things on the floor are pallets.

Posted by Chris Haighton on Feb 11, 2009 at 06:59 AM | #

You should have let them take the picture. You are way better looking than either one of those guys. I mean both those guys are cool and all but its no contest.

Posted by Terry Bailey Sr. on Feb 11, 2009 at 08:33 AM | #

Thanks Henning! I thought it was Alhambra but the box was different. I emailed the pic to Jay; he thought it was the game you said but wasn’t sure so I just posted it as a mystery. I figured SOMEONE would know for sure!

Chris - oops! I used to take art classes (although now I’m a photographer), didn’t realize there was a different spelling! (Darn spell checker - why doesn’t it know what I MEAN!) :-D

Thanks Terry! I might have to give you an extra hug next time I see you!

Posted by Mary Prasad on Feb 11, 2009 at 08:41 AM | #

Note: Eric fixed the offending spelling of “pallet” - it must have been your imagination all along :-D

Posted by Mary Prasad on Feb 11, 2009 at 09:57 AM | #

I can’t stop smiling Mary!  Thank you for posting this!

I love the picture of the guy pushing the pallet jack full of Ubongo boards.  I would definitely look just like that guy every minute of every day if I worked in a place like that! (of course, I think I have a boardgames disease of some sort ;-)

Posted by Brian Brokaw on Feb 11, 2009 at 10:39 AM | #

Wow! I’m very jealous. I’d really love to get a tour like that. (I will one day, you know...)

I really enjoyed your walk through and the pictures - my imagination really kicked in. I could almost smell those fresh new games!

Thanks, Mary!

(And Terry’s right - Ravindra is quite handsome, but you are much more photogenic!)

Posted by Russell Grieshop on Feb 11, 2009 at 10:57 AM | #

Wonderful article and photographs!  Thanks very much for the inside look at game production :)

Posted by Tom Rosen on Feb 11, 2009 at 11:30 AM | #

Great article Mary!  Very interesting stuff.

TR

Posted by Travis Reynolds on Feb 11, 2009 at 11:52 AM | #

Great article, Mary! Thanks for sharing your visit. I was going to guess Alhambra but am clearly late to the party (and wrong).

Posted by Bay-Wei Chang on Feb 11, 2009 at 01:18 PM | #

Excellent article! That was fascinating, and the photos were perfect. Thanks much!

Posted by Gerald McDaniel on Feb 11, 2009 at 03:04 PM | #

Wonderful article! :D Now I should make the same tour for one Polish company of the same profile… :D

Posted by Lukasz M. Pogoda on Feb 12, 2009 at 06:32 AM | #

OOps, correction, there should be: “for one of Polish companies of the same profile...”

Posted by Lukasz M. Pogoda on Feb 12, 2009 at 06:36 AM | #

Mary - Great article! Gaming, Travel, and Photography all at once - Priceless!

Posted by Tom McCorry on Feb 12, 2009 at 09:11 AM | #

More kudos! It’s fascinating to see the production side of things. Thanks for sharing your tour with us.

Posted by David Lund on Feb 12, 2009 at 11:04 AM | #

Ludo Fact do a great job, they made Carpe Astra (and will be making Sumeria) for me and their production quality and customer service are both awesome :-)

Cheers,

Jack

Posted by Jackson Pope on Feb 12, 2009 at 12:54 PM | #

What a fantastic insight into the work behind the hobby, Mary! Thanks for posting :)

Posted by Melissa Rogerson on Feb 13, 2009 at 01:32 AM | #

You’re welcome! I appreciate all the comments!! You’re the reason I enjoy posting these articles :-)

Posted by Mary Prasad on Feb 13, 2009 at 09:22 AM | #

Cool article + photos.  My favorite is the die-cutter block.

Posted by Brian Eggert on Feb 13, 2009 at 10:50 PM | #

It was a pleasure for me to show you both LUDOFACT and my hometown (in a highspeed sightseeing tour).
For further interest:
http://www.youtube.com/watch?gl=DE&hl=de&v=X0hwwZIx_b4

Posted by Tom Hilgert on Feb 28, 2009 at 02:25 AM | #

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