Media Watch: Much ado about Monopoly
Barbara Simpson of the Simcoe Reformer calls out her fellow Canadians for being duped by Hasbro’s “vote for the cities” competition, while giving Hasbro its due for landing thousands of dollars of free publicity:
Dear Mr. Pennybags: We applaud your ingenuity.
In the classic game of property, you’ve maneuvered your monocle-wearing self to the lucrative Go square. You’ve cashed in on Canadians’ strong side of pride in their home communities by creating an online square-naming contest to brand a new version of your dusty old board game.
Touché, Mr. Pennybags, touché.
Posted by W. Eric Martin on Feb 3, 2010 at 09:00 AM in Game News, Media Watch / 555
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