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New Name Needed for Snow Tails

As noted in November 2008, Asmodee will publish a new edition of the Lamont brothers’ Snow Tails in Q2 2009 – but Asmodee doesn’t think that the Snow Tails name is appropriate for an international audience. Therefore the company has announced a contest on its website that invites people to submit a new, more dynamic, more immediately accessible name. Entries must be received by midnight on Dec. 4, presumably midnight in France.


Update, Dec. 30: On Dec. 30, Asmodee announced the winning name: Too Mush. François Rouzé was one of 800 who submitted entries, and for being the first to submit this name he wins a salmon, Jack London’s White Fang, a photo of Alaska governor Sarah Palin, and other prizes.



Posted by W. Eric Martin on Dec 3, 2008 at 12:00 PM in Game NewsBoardgame News / 1196

Comments:

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Submitted my suggestion:

Go, You Huskies!

Any Mamet fans out there?

Posted by Brett Myers on Dec 3, 2008 at 01:46 PM | #

Why confuse everyone just leave it the same.

Posted by Terry Bailey Sr. on Dec 4, 2008 at 07:49 AM | #

Terry! I thought you had resigned from BGN, good to see you posting again but I must disagree with you.

The name “Snow Tails” needs to go! I will enter the contest!

Posted by Steve Weeks on Dec 4, 2008 at 11:08 AM | #

Submitted my suggestion - “Mush!”

Posted by Jon Theys on Dec 4, 2008 at 11:35 AM | #

Is there any sort of hidden meaning to this name that makes it internationally inappropriate?  Or do they just think it can be improved upon?

Jon, “Mush” is a good choice, but there’s also an old Alan Moon game with that title.  That doesn’t eliminate it from consideration, but there’s a good chance the Lamonts wouldn’t want to recycle an old title.

Posted by Larry Levy on Dec 4, 2008 at 11:44 AM | #

Some of my submissions:

-Arctic Dash
-Alaskan Express
-Sled Dog Sprints
-Sled Dog Scurry
-Dog Sled Dash

Posted by Eric Knauer on Dec 4, 2008 at 11:55 AM | #

How about confusing everyone by calling it:

-Furry Flight

Posted by Matt J. Carlson on Dec 4, 2008 at 12:09 PM | #

Has anyone suggested Iditarod?

Posted by Larry Levy on Dec 4, 2008 at 12:56 PM | #

Yeah, but it’s not exactly catchy, elegant or easy to say if appealing to an international audience is the goal.

Posted by Eric Knauer on Dec 4, 2008 at 01:51 PM | #

I like “Arctic Dash”.  Excellent selection. That sounds cool, its sets a mood and tells a bit what the game is about.  “Snow Tails” was a ridiculous name.  I wasn’t going to get anyone to play that!

Change it to “Arctic Dash”, however and I might even be persuaded to buy the game!

Posted by Ryan B. on Dec 4, 2008 at 09:43 PM | #

Someone over at Spielbox suggested Pod Racer…

I never even noticed that.  Now I want an Armaments expansion.

pk

Posted by Patrick Korner on Dec 4, 2008 at 09:53 PM | #

My submitted title is a winner............."Blizzard Wizard”

Posted by david karasick on Dec 5, 2008 at 03:03 AM | #

And the winner of the Snow Tails renaming contest, as reported by Asmodee on Dec. 30, is...Too Mush.

Eric

Posted by W. Eric Martin on Dec 30, 2008 at 09:50 AM | #

Awkward name.

Posted by Eric Knauer on Dec 30, 2008 at 10:16 AM | #

Winning name is blah!..........I really thought my name of Blizzard Wizard was much better. BTW, I already own the game so I didn’t need another copy and surely didn’t need anything with Sarah Palin!

Posted by david karasick on Dec 30, 2008 at 10:22 AM | #

Is it just me, or is the original name superior to the new one?  Even “Mush” is better than “Too Mush”.  Weak.

Posted by Eric Knauer on Dec 30, 2008 at 10:27 AM | #

Wow, that’s...pretty bad.  Will someone *please* explain to me what was wrong with Snow Tails in the first place?

Posted by Larry Levy on Dec 30, 2008 at 10:40 AM | #

Well, I don’t “get” Snow Tails (can someone explain it to me? Is there a hidden pun or something?), and for a while I even mistakenly called it Snow Trails.  Too Mush is ok, but not really catchy.

Posted by Brett Myers on Dec 30, 2008 at 10:43 AM | #

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