Wizards of the Coast Launches a New Gaming Portal: Gleemax.com

Wizards of the Coast has launched Gleemax.com, which it bills as “an online strategy gaming destination.” In the first post on Gleemax, WotC Vice President of Digital Games Randy Buehler writes, “It’s a massive expansion of our web presence, designed to give gamers a place online where they can hang out, play games, and most importantly, find other gamers. We see this as a natural extension of things that Wizards has stood for since the early 90’s...”

While the site will contain tools designed for players of WotC titles, such as ways to show off your D&D character, Buehler says that Gleemax is intended for fans of all strategy games, but digital gaming in particular.

Gleemax will have an online game section with various Avalon Hill titles, including Vegas Showdown. The company will also have space for retailers to post information about events, and gamers within the vicinity of those stores will be able to receive those announcements automatically.

For more details on Gleemax, read this article on ICv2 and the three subsequent interviews with Randy Buehler.

My initial response? Neon green lettering on a blackish-brown background is an awful choice. After five minutes on the site, my eyes started aching. The company claims it’s aiming for 15-year-olds, and the site design backs up this claim as only youngsters would appreciate this look.

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